SOURCE-BACKED CASE STUDY

Enterprise level healthcare reachout pilot

Published impactDaily bookings grew from 0 to 1,000, with a reported 79% NPS increase in user satisfaction.
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Project context

Enterprise level healthcare reachout pilot

After working at Deloitte US with OBAMACARE & NORTHWELL HEALTH. I was tasked with revamping the arogia 24x7 virtual consultation app design end-to-end

Hypothesis Validation

Arogia 24x7 cuts patient wait times, enhancing efficiency for care teams, doctors, and patients by:

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Why the Redesign was needed?

-because doctors were busy and needed a single system where they could effectively multitask.

In a nutshell, I was tasked with

User Research & persona creation

I interviewed 5 healthcare professionals to identify previously unknown struggles The goal was to shape an persona and add value through design principles.

Healthcare pilot project artifact
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Mary Williams (In-house doctor)

Key tasks: Consultation, Writing prescriptions,Checking patient records,Notes &

Communicating with medical assistants

"I want to know my immediate appointment and give my full attention to my patient. I don’t want to struggle to keep up with a soaring burden of administrative tasks."

Collected some competitor insights of high NPS features & designed multiple versions of mid-fidelity wireframes to check whats working and whats not

Mid-fidelity wireframes designs

A/B tested 2 mid-fidelity wireframes which got top 2 in voting

-to ensure the layout was easy to navigate for doctors in a hurry

I broke down complexity with visual cues as The human brain processes images faster than text!

Doctors Dashboard -

The dashboard is the central hub for

managing appointments, emergency alerts, patient summaries, and communication because doctors were busy and needed a single system where they could effectively multitask.

Patients Dashboard

Chat made it easier to co-ordinate with team members, convey complex medical terms to patients & solve IT issues

There’s more to multitask!

Patient Records & Emergency visits etc...

Finalised Simple interface that's easy for both doctors and patients

Chat, Participants,patient records& Compatibility board.

An intuitive and predictable design facilitated multitasking and eased development.

Some accessibility contributions

I made making it more inclusive and universal. As these apps are used by people of various multi cultures.

To minimize mistakes, I provided precise measurements to developers

The app for tablets and mobiles(iOS & Android)

Developed a comprehensive design system

Impact: Rapid Prototyping & constant user feedback made growth possible as it has shown visibility of progress at each iteration.

From 0 to 1000 daily bookings due to overwhelmingly positive customer response.

Smart appointments and seamless report integration led to 97% of urgent care seekers booking same-day appointments with an average wait time as low as 3 minutes and 13.47 minutes

virtual visits logged jumped 100x

saved multifolds over emergency costs

79% NPS increase in user satisfaction

bookings/day increased from single digit to xxxx 4 digit

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