SOURCE-BACKED CASE STUDY
Enterprise level healthcare reachout pilot

Project context
Enterprise level healthcare reachout pilot
After working at Deloitte US with OBAMACARE & NORTHWELL HEALTH. I was tasked with revamping the arogia 24x7 virtual consultation app design end-to-end
Hypothesis Validation
Arogia 24x7 cuts patient wait times, enhancing efficiency for care teams, doctors, and patients by:

Why the Redesign was needed?
-because doctors were busy and needed a single system where they could effectively multitask.
In a nutshell, I was tasked with
User Research & persona creation
I interviewed 5 healthcare professionals to identify previously unknown struggles The goal was to shape an persona and add value through design principles.

Mary Williams (In-house doctor)
Key tasks: Consultation, Writing prescriptions,Checking patient records,Notes &
Communicating with medical assistants
"I want to know my immediate appointment and give my full attention to my patient. I don’t want to struggle to keep up with a soaring burden of administrative tasks."
Collected some competitor insights of high NPS features & designed multiple versions of mid-fidelity wireframes to check whats working and whats not
Mid-fidelity wireframes designs
A/B tested 2 mid-fidelity wireframes which got top 2 in voting
-to ensure the layout was easy to navigate for doctors in a hurry
I broke down complexity with visual cues as The human brain processes images faster than text!
Doctors Dashboard -
The dashboard is the central hub for
managing appointments, emergency alerts, patient summaries, and communication because doctors were busy and needed a single system where they could effectively multitask.
Patients Dashboard
Chat made it easier to co-ordinate with team members, convey complex medical terms to patients & solve IT issues
There’s more to multitask!
Patient Records & Emergency visits etc...
Finalised Simple interface that's easy for both doctors and patients
Chat, Participants,patient records& Compatibility board.
An intuitive and predictable design facilitated multitasking and eased development.
Some accessibility contributions
I made making it more inclusive and universal. As these apps are used by people of various multi cultures.
To minimize mistakes, I provided precise measurements to developers
The app for tablets and mobiles(iOS & Android)
Developed a comprehensive design system
Impact: Rapid Prototyping & constant user feedback made growth possible as it has shown visibility of progress at each iteration.
From 0 to 1000 daily bookings due to overwhelmingly positive customer response.
Smart appointments and seamless report integration led to 97% of urgent care seekers booking same-day appointments with an average wait time as low as 3 minutes and 13.47 minutes
virtual visits logged jumped 100x
saved multifolds over emergency costs
79% NPS increase in user satisfaction
bookings/day increased from single digit to xxxx 4 digit

PROJECT ARTIFACTS
The screens and process, brought into the case.























