AI-NATIVE PRODUCT DESIGN

More options. Better evidence. Human accountability.

AI changes the speed and shape of design work. It does not remove the need for taste, context or responsibility. My process makes the handoff between machine assistance and human judgment visible.

01

Discover

AI CONTRIBUTION

AI clusters research and retrieves patterns.

MY RESPONSIBILITY

I verify sources, separate signal from repetition, and decide what is trustworthy.

02

Frame

AI CONTRIBUTION

AI generates competing problem frames.

MY RESPONSIBILITY

I choose the frame that connects user behavior to the business constraint.

03

Explore

AI CONTRIBUTION

AI widens the option space.

MY RESPONSIBILITY

I set principles, reject weak patterns and select a direction deliberately.

04

Prototype

AI CONTRIBUTION

AI accelerates variants and working prototypes.

MY RESPONSIBILITY

I decide what the prototype must prove and preserve interaction quality.

05

Validate

AI CONTRIBUTION

AI helps synthesize evidence.

MY RESPONSIBILITY

I inspect contradictions, resist false certainty and own the final recommendation.

Rules I do not delegate.

Source checking. A fluent answer is not evidence.

Direction choice. More variants only help when the decision has a reason.

Product taste. Restraint, hierarchy and timing are judgment calls.

Accountability. I own what ships and how it affects people.